︎

HUMARTHUMART








IS FROM THE FUTURE.
THE FUTURE OF CAPITALIST LONELINESS. 


IT IS A CYBORG OF TWO CONTEMPORARY SYSTEMS:

GROCERY STORE
/
ONLINE DATING APP 

SYS 1 -> GROCERY STORE




MORE TIME IN STORE = MORE PURPOSEFUL
/LESS EXPLORATION
/MORE BUYING

Briesch, R. A., Chintagunta, P. K., & Fox, E. J. (2009). How does assortment affect grocery store choice?. Journal of Marketing research, 46(2), 176-189.



“LICENSING” BEHAVIOR
/ VIRTUE - VICE BALANCE

Briesch, R. A., Chintagunta, P. K., & Fox, E. J. (2009). How does assortment affect grocery store choice?. Journal of Marketing research, 46(2), 176-189.



THE  PRESENCE OF OTHER SHOPPERS ATTRACTS PEOPLE TO A LOCATION.


Briesch, R. A., Chintagunta, P. K., & Fox, E. J. (2009). How does assortment affect grocery store choice?. Journal of Marketing research, 46(2), 176-189.







OBSERVATIONS/OBSERVATIONS/






              







ONLINESURVEY?ONLINESURVEY?




EMPLOYEEINTERVIEWS?EMPLOYEEINTERVIEWS?

#1           #2

                                           







SYS 2 -> ONLINE DATING APP






NO REAL INFORMATION REVEALED ON PROFILE DUE TO FEAR OF REJECTION.

Birnholtz, Jeremy, et al. "Identity, identification and identifiability: The language of self-presentation on a location-based mobile dating app." Proceedings of the 16th. 



USEFUL TO THEIR DESIGN RATHER THAN ACCOMMODATING OF NUANCED AND VARIED LIVED EXPERIENCES OF GENDER.

MacLeod, Caitlin, and Victoria McArthur. "The construction of gender in dating apps: an interface analysis of Tinder and Bumble." Feminist Media Studies 19.6 (2019) 









ONLINEINTERVIEWS?ONLINEINTERVIEWS?


























THE SYSTEM OF THE FUTURE  THE SYSTEM OF THE FUTURE
 

BASED ON THE ANALYSES OF THESE TWO SYSTEMS HUMAN CONNECTIONS ARE OBSERVED TO BE ONE OF THE MOST ESSENTIAL NEEDS.


Miller, Greg. "Why loneliness is hazardous to your health." (2011): 138-140.

 

STUDIES SHOW THAT PEOPLE GET LONELIER AND MORE PURCHASE-ORIENTED.

Dahlberg, Lena, Neda Agahi, and Carin Lennartsson. "Lonelier than ever? Loneliness of older people over two decades." Archives of gerontology and geriatrics 75 (2018): 96-103.
Durai, Tabitha, and Rachel King. "Impact of Digital Marketing on the Growth of Consumerism." Available at SSRN 3344421(2019).





ONLINESURVEY?ONLINESURVEY?

OUT OF 38 PARTICIPANTS;

34 SAID THEY WOULD PREFER MORE HUMAN CONNECTIONS.

IN THE FORMS OF: HUGS, CUDDLES, COMPLIMENTS, GREETINGS, HELP, DANCING, LISTENING, HOLDING HANDS...

AMONG THE 34;

25 ARE WILLING TO PAY A REASONABLE AMOUNT FOR EXPERIENCING THE FEELINGS GENERATED BY THESE CONNECTIONS.   


CULTURALPROBE/CULTURALPROBE/









HUMART IS A STORE THAT SELLS AHCS.

ARTIFICIAL HUMAN CONNECTIONS